Posts Tagged ‘New York City’

Things here in NYC are crazy with corporations and entrepreneurs trying to figure out how to catch the green wave.

And if you’re in doubt whether there is some serious potential in business in this area, just spend 3 minutes at any magazine store and look at the front covers of some of the major publications. That should placate your doubts!

Why is the “green” industry is so darn hot and very unlikely to be just a fad:

* Red China is now turning green and will lead the way in a very short time
* European countries are returning to coal known as “the dirtiest fuel on earth”
* The planet’s population is expected to increase 50%… to 9 billion! within 40 years
* The number of cars and trucks is expected to double by 2040 to two billion
* The number of commercial jetliners is expected to double to 36,000 by 2030

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After over a year of working with a variety of clients – individuals and companies – I have realized there are two crucial factors that determine long-term success: the choices we make now and the questions we ask about our future.

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Groups/Events:

Garysguide.org

NY Tech Meetup

NextNY

New York Entrepreneur Week

Girls in Tech New York

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The new business landscape is truly a game changer. It allows smaller businesses to reach 1,000s of potential customers without huge marketing budgets like that of larger corporations. Viral videos, Facebook, and Twitter are a few of the new tools available to small business.

But, just like any tool, social media tools are worthless unless you know how to use them. Paramount in successful use of social media is to avoid what’s termed interruption marketing. That is, disrupting people with your sales message when they haven’t asked for it.

Instead, people want to be helped. Rather than selling to someone, it is more effective to provide useful information. If someone on a forum asks a question, one should answer it rather than saying “hire me”. By providing help and showing your knowledge, you’re more apt to actually have a follow up discussion involving being hired.

The old days of spending tons of cash for print, TV or radio ads are gone. The new landscape involves being nice and un-solicitous. For more information about the new business landscape, attend New York Entrepreneur Week.

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About the Blogger:

Matthew Weiss is owner of Weiss & Associates, PC, a boutique vehicle and traffic law firm located at 419 Park Avenue South, New York, NY. For more information visit his site New York Traffic Lawyer. Mr. Weiss is also the Global Learning Chair for the Entrepreneurs’ Organization, a worldwide not-for-profit dedicated to helping businesses owners learn and grow.

On Tuesday, I will be part of the NYEW panel “A Roadmap for the Tech/Mobile/Telecom/Media Sectors: Top Entrepreneurs Reflect.”

It is a perfect topic and promises to generate a lively discussion. I have lots of Silicon Valley tech start-up experience and some Fortune 50 Telecom experience – but for reasons that will become obvious I will focus on mobile. Mobile changes everything and we are just beginning to realize it. What interests me most is how profoundly mobile phones are changing the way we work.

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Lately I have been teaching a uniquely green focused FastTrac Tech Venture program run by ITAC – New York City’s Industrial and Technology Assistance Corporation.

Our class is full of small start-up and early-stage businesses with state-of-the-art green technology business concepts. Super cool ideas ranging from solar panel manufacturers to internet-based companies that measure energy usage of your home and commercial buildings.

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For the fearful, our current economic environment is an obstacle, for the bold, it is an opportunity.

What do companies like GE, HP, Microsoft, CNN, Hyatt and Burger King have in common? They were all started in economic downturns by entrepreneurs whose passion, commitment, and ability to execute far out-shadowed the temporary economic obstacles.

New York Entrepreneur Week (NYEW) scheduled November 16^th to the 20^th 2009 celebrates the opportunities to be found in this economy. Through a series of panels, keynotes and networking sessions, entrepreneurs will learn from over 120 speakers from 18 states and 3 continents the resources available to them and how to launch, grow, and manage a successful business venture.

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Last month I saw a fascinating movie premier, “The Age of Stupid”.

Never mind that it was the first time a movie premier was broadcast live via satellite (from here in New York) around the world on over 550 screens in 45 countries. Or that they had in attendance the likes of Kofi Annan (former Secretary General of the United Nations), Heather Graham and Jillian Anderson as well as music from Moby and Radiohead.. Or that The Huffington Post called the movie launch “One of the most important films of the year (perhaps decade)”, as both a new way independent films will be released and also a way to give additional exposure to the environmental message. Read the rest of this entry »