Posts Tagged ‘Linkedin’

Thanks to the web there are a myriad of options available to small business entrepreneurs to connect, network and market their business.

Professional networking sites such as LinkedIn and personal networking sites such as Facebook are helping small business owners, entrepreneurs and professionals connect and network with colleagues, customers and friends. However, as a small business entrepreneur one of the most effective means of marketing has always been in person connecting and networking.

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It’s true what they say: no one person really knows EVERYTHING.

Then there is the saying about people who know a little about a lot of things. However, this does not make one an expert by any stretch of the imagination.

Recently, I read an article entitled “Be Careful Who You Listen To” on a blog from James Malinchak, a gentleman and fellow entrepreneur I know from several years ago when we were in a speakers training weekend course. I enjoyed reading his article which he posted in a group I subscribe to on LinkedIn.

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I thought I had it all figured out. When I launched my business a few years ago, I thought I would use my LinkedIn profile to interact with all my business contacts and use my Facebook profile “just for friends and family members.” Later, I added a Twitter account, declaring that it was also “only for business use.”

I dutifully joined lots of business-related groups on LinkedIn, shared articles and opinions, answered/conducted polls, and networked with business leaders from all over the world. My absolute favorite aspect of LinkedIn is the testimonials; and I’m so fortunate to have quite a few of them from clients and former/current colleagues on my profile. These testimonials have helped me land some new business and build trust and credibility with potential clients. On Twitter, I shared valuable information about the topic of leadership, offering tips for business leaders about how to tap into their leadership strengths.

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