Posts Tagged ‘Leadership’

I thought I had it all figured out. When I launched my business a few years ago, I thought I would use my LinkedIn profile to interact with all my business contacts and use my Facebook profile “just for friends and family members.” Later, I added a Twitter account, declaring that it was also “only for business use.”

I dutifully joined lots of business-related groups on LinkedIn, shared articles and opinions, answered/conducted polls, and networked with business leaders from all over the world. My absolute favorite aspect of LinkedIn is the testimonials; and I’m so fortunate to have quite a few of them from clients and former/current colleagues on my profile. These testimonials have helped me land some new business and build trust and credibility with potential clients. On Twitter, I shared valuable information about the topic of leadership, offering tips for business leaders about how to tap into their leadership strengths.

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Sadly, energizing, motivating, and inspiring are not words that are usually associated with conference calls. More often, words like boring, ineffective, and frustrating come to mind. Although there is a shift toward newer technologies like videoconferencing, webinars, and Skype, many business leaders still rely on conference calls to communicate with their colleagues, customers, and vendors.

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