Posts Tagged ‘hype’

Anyone reading this knows what it’s like to get excited about a pending release. Whether it be a new Dan Brown novel to the mythical Apple Tablet, we all love the speculation. Hype is a great way to describe this type of obsession.

The companies behind these products know we are suckers for teasers, specs, promos, anything at all that can give our thirst just a momentary reprieve. At the same time, this last year especially, we’ve noticed tactics shifting substantially through the age of the Internet.

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