Posts Tagged ‘green environment’

Things here in NYC are crazy with corporations and entrepreneurs trying to figure out how to catch the green wave.

And if you’re in doubt whether there is some serious potential in business in this area, just spend 3 minutes at any magazine store and look at the front covers of some of the major publications. That should placate your doubts!

Why is the “green” industry is so darn hot and very unlikely to be just a fad:

* Red China is now turning green and will lead the way in a very short time
* European countries are returning to coal known as “the dirtiest fuel on earth”
* The planet’s population is expected to increase 50%… to 9 billion! within 40 years
* The number of cars and trucks is expected to double by 2040 to two billion
* The number of commercial jetliners is expected to double to 36,000 by 2030

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Lately I have been teaching a uniquely green focused FastTrac Tech Venture program run by ITAC – New York City’s Industrial and Technology Assistance Corporation.

Our class is full of small start-up and early-stage businesses with state-of-the-art green technology business concepts. Super cool ideas ranging from solar panel manufacturers to internet-based companies that measure energy usage of your home and commercial buildings.

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Last month I saw a fascinating movie premier, “The Age of Stupid”.

Never mind that it was the first time a movie premier was broadcast live via satellite (from here in New York) around the world on over 550 screens in 45 countries. Or that they had in attendance the likes of Kofi Annan (former Secretary General of the United Nations), Heather Graham and Jillian Anderson as well as music from Moby and Radiohead.. Or that The Huffington Post called the movie launch “One of the most important films of the year (perhaps decade)”, as both a new way independent films will be released and also a way to give additional exposure to the environmental message. Read the rest of this entry »

Most people who build green buildings are not the tree hugging type that are doing it to save the environment and the migratory patterns of local bird life. It’s ok to admit that there is a financial incentive to – in the end – doing the right thing. One of the nice things about LEED certification is that it doesn’t only look at the impact a building has on the environment and local ecology but also at the impact it has on the individuals using the building. Read the rest of this entry »