Posts Tagged ‘Customers’

As little as 10 years ago, it was a business standard to select a number that could also serve as a catchy acronym, vanity numbers like 555-got-leak, or 555-got-bugs were great ways of encouraging customers to remember your number and call you when they got to a phone which always had the alphabet on the 8 primary keys.

When you use an acronym for your phone number in your marketing mediums, you must keep in mind the behavior and resources of your prospects and understand that due to handheld device limitations, not all mobile users will have the ability to respond to your acronym and conveniently initiate a call to your company via a vanity number.

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Do you remember the last time someone gave you an unexpected gift or did something nice for you out of the blue? How did it make you feel? Did it change your view of that person and did it make you want to reciprocate? I’d say most people would say it made them feel special and made them want to return the gesture at a minimum in kind, but usually 10 fold.

So if we all know this to be true, why don’t more people treat the people around them in this way? More importantly, why don’t people treat their customers like this?

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