Posts Tagged ‘Branding’

One of the mistakes that companies make over and over again is assuming they can save time and money by making their visual designer the same person as their user experience designer. The assumption is that since visual designers and UX designers both deal with the customer facing interface, they both have the same amount and type of knowledge regarding the user. In my experience, nothing could be further from the truth. Just because we work together and produce for the user does not mean that we are using the same skill sets. Most of the time condensing these two roles into one is a huge mistake.

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