Posts Tagged ‘Boostrapper’

Things here in NYC are crazy with corporations and entrepreneurs trying to figure out how to catch the green wave.

And if you’re in doubt whether there is some serious potential in business in this area, just spend 3 minutes at any magazine store and look at the front covers of some of the major publications. That should placate your doubts!

Why is the “green” industry is so darn hot and very unlikely to be just a fad:

* Red China is now turning green and will lead the way in a very short time
* European countries are returning to coal known as “the dirtiest fuel on earth”
* The planet’s population is expected to increase 50%… to 9 billion! within 40 years
* The number of cars and trucks is expected to double by 2040 to two billion
* The number of commercial jetliners is expected to double to 36,000 by 2030

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Almost everyday someone asks me “where can I go to find XYZ.” I figured it would be easier if I wrote down a decent portion of the organizations I normally recommend to folks. Here in New York there are a plethora of events day in and day out. They include conferences, forums, meetups and workshops.

The frequency, quality, size and scale of events in New York for entrepreneurs, from the aspiring or idea-stage entrepreneur all the way up to the growth and acquisition-stage entrepreneur, can vary greatly.

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There is always a big debate about whether or not entrepreneurship can be taught. I personally don’t think you can manufacture a spirit of innovation. I also believe that everyone has the inherent ability to innovate but it’s a matter of fostering that ability that makes people entrepreneurs. We are all born with the ability to be creative, Picasso said that every child is born an artist, the trick is getting them to stay an artist as they become adults.

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All too often as entrepreneurs, there are a million and one ideas swimming around your head. You see trends in the marketplace that with the right mix of marketing, execution, technology, and effort could mean big success. But all too often, that million dollar idea quickly loses its luster and is soon replaced by another million dollar idea, and so on, and so on. Some of the keys to overcoming this obstacle were discussed in the “Goal Setting- the importance of 30, 60, and 90 day goals” panel discussion at NYEW this past November.

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Groups/Events:

Garysguide.org

NY Tech Meetup

NextNY

New York Entrepreneur Week

Girls in Tech New York

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Social Media Can Generate Revenue For My Business. Really?

Description: Panelists discuss unique strategies they’ve implemented for leveraging social media to generate substantial revenue for their businesses. Long and short-term strategies for generating this important additional revenue source will be explored.

Entrepreneurial Ventures: The Impact at Home

Description: Launching a business can have a significant impact on your family and personal relationships. This panel discusses many of the common challenges, and offers strategies to strike a healthy balance between business and relationships.

I Have No Money, Now What?

Description: Panelists will discuss creative approaches to sustainability and stability as well as how to develop, build and scale a breakthrough company with limited resources, such as:
1) Unique incentive structures for your company
2) Free and low cost resources for entrepreneurs

Success is in the Company You Keep

Description: Seasoned entrepreneurs and CEOs reveal how to diligence partners, suppliers and employees; as well as
1) How to find an attract the right talent and partnerships
2) Understanding the pitfalls of hiring just on resume alone
3) Understanding how and where to find a complimentary partner
4) Hiring, managing, getting the most out of non-full-time employees

My Product isn’t Cool? What in the World Should I Do?

Description: Panelists discuss how to get the word out about your product, even when it isn’t flashy. Topics include:
1) Understanding hype and why it’s a power weapon
2) Clever ways to get publicity for your brand
3) Learn the pros and cons from top-tier “spin doctors”

The $5MM Company: Growing Fast. But Also the Right Way

Description: Panelists will share tactics they’ve leveraged to achieve unprecedented business growth; as well as strategies for mitigating marketshare loss in the face of stagnant growth.

The new business landscape is truly a game changer. It allows smaller businesses to reach 1,000s of potential customers without huge marketing budgets like that of larger corporations. Viral videos, Facebook, and Twitter are a few of the new tools available to small business.

But, just like any tool, social media tools are worthless unless you know how to use them. Paramount in successful use of social media is to avoid what’s termed interruption marketing. That is, disrupting people with your sales message when they haven’t asked for it.

Instead, people want to be helped. Rather than selling to someone, it is more effective to provide useful information. If someone on a forum asks a question, one should answer it rather than saying “hire me”. By providing help and showing your knowledge, you’re more apt to actually have a follow up discussion involving being hired.

The old days of spending tons of cash for print, TV or radio ads are gone. The new landscape involves being nice and un-solicitous. For more information about the new business landscape, attend New York Entrepreneur Week.

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About the Blogger:

Matthew Weiss is owner of Weiss & Associates, PC, a boutique vehicle and traffic law firm located at 419 Park Avenue South, New York, NY. For more information visit his site New York Traffic Lawyer. Mr. Weiss is also the Global Learning Chair for the Entrepreneurs’ Organization, a worldwide not-for-profit dedicated to helping businesses owners learn and grow.

On Tuesday, I will be part of the NYEW panel “A Roadmap for the Tech/Mobile/Telecom/Media Sectors: Top Entrepreneurs Reflect.”

It is a perfect topic and promises to generate a lively discussion. I have lots of Silicon Valley tech start-up experience and some Fortune 50 Telecom experience – but for reasons that will become obvious I will focus on mobile. Mobile changes everything and we are just beginning to realize it. What interests me most is how profoundly mobile phones are changing the way we work.

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