Posts Tagged ‘Trends’
Free Website Essentials 101: Bootstrapped Budget?
It’s time you start living by this motto: It Doesn’t Have to Be Expensive In Order To Be Effective! When it comes to your website, there are essential tasks that will define its overall success. Strangely enough, most of these tasks can be done using free tools online. It’s true, money can buy almost anything, but like most small businesses, budgets are tight. Follow this guide and I guarantee you’ll save money along the way.
Communicating as a Leader: The Art of Giving Feedback
Ironically, one of the critical aspects of leadership is developing the leadership abilities of others. Some leaders see employee feedback as either praise or criticism and never utilize one of the most powerful ways to develop others – developmental feedback. Many business leaders are reluctant to give feedback and might avoid direct conversations because they don’t know exactly what to say and/or how to say it without sounding confrontational or negative.
The Advice Most Important to Entrepreneurs in this Economy
When I look back over the advice given by entrepreneurs featured on NewsonWomen.com in 2009, it becomes clear what entrepreneurs think is important. The number one topic mentioned again and again by entrepreneurs on how to be successful is “people” – who you work with makes the difference.
The second most popular piece of advice mentioned is finding your “niche” and capitalizing on the opportunities it presents. Coming in third for advice on the road to success is the “customer”, and treating your customers well so they become loyal. This is an unscientific study, but interesting nonetheless.
6 Confirmed Panels for New York Entrepreneur Week April 2010
Social Media Can Generate Revenue For My Business…. Really?
Description: Panelists discuss unique strategies they’ve implemented for leveraging social media to generate substantial revenue for their businesses. Long and short-term strategies for generating this important additional revenue source will be explored.
Entrepreneurial Ventures: The Impact at Home
Description: Launching a business can have a significant impact on your family and personal relationships. This panel discusses many of the common challenges, and offers strategies to strike a healthy balance between business and relationships.
I Have No Money, Now What?
Description: Panelists will discuss creative approaches to sustainability and stability as well as how to develop, build and scale a breakthrough company with limited resources, such as:
1) Unique incentive structures for your company
2) Free and low cost resources for entrepreneurs
Success is in the Company You Keep
Description: Seasoned entrepreneurs and CEO’s reveal how to diligence partners, suppliers and employees; as well as
1) How to find an attract the right talent and partnerships
2) Understanding the pitfalls of hiring just on resume alone
3) Understanding how and where to find a complimentary partner
4) Hiring, managing, getting the most out of non-full-time employees
My Product isn’t Cool? What in the World Should I Do?
Description: Panelists discuss how to get the word out about your product, even when it isn’t flashy. Topics include:
1) Understanding hype and why it’s a power weapon
2) Clever ways to get publicity for your brand
3) Learn the pros and cons from top-tier “spin doctors”
The $5MM Company: Growing Fast…. But Also the Right Way
Description: Panelists will share tactics they’ve leveraged to achieve unprecedented business growth; as well as strategies for mitigating marketshare loss in the face of stagnant growth.
Hype: An Entrepreneurs Most Powerful Weapon
Anyone reading this knows what it’s like to get excited about a pending release. Whether it be a new Dan Brown novel to the mythical Apple Tablet, we all love the speculation. Hype is a great way to describe this type of obsession.
The companies behind these products know we are suckers for teasers, specs, promos, anything at all that can give our thirst just a momentary reprieve. At the same time, this last year especially, we’ve noticed the tactic shifting substantially through the age of the Internet.
Top 10 Ways to Out-Green Your Competition
Things here in NYC are crazy with corporations and entrepreneurs trying to figure out how to catch the green wave.
And if you’re in doubt whether there is some serious potential in business in this area, just spend 3 minutes at any magazine store and look at the front covers of some of the major publications. That should placate your doubts!
Why is the “green” industry so darn hot and very unlikely to be just a fad:
* Red China is now turning green and will lead the way in a very short time
* European countries are returning to coal know as “the dirtiest fuel on earth”
* The planet’s population is expected to increase 50%… to 9 billion… within 40 years
* The number of cars and trucks is expected to double by 2040 to two billion
* The number of commercial jetliners is expected to double to 36,000 by 2030
Leveraging Social Media Today- What is the Future of Print?
The new business landscape is truly a game changer. It allows smaller businesses to reach 1,000s of potential customers without huge marketing budgets like that of larger corporations. Viral videos, Facebook, Twitter are a few of the new tools available to small business.
But, just like any tool, social media tools are worthless unless you know how to use them. Paramount in successful use of social media is to avoid what’s termed interruption marketing. That is, disrupting people with your sales message when they haven’t asked for it.
Instead, people want to be helped. Rather than selling to someone, it is more effective to provide useful information. If someone on a forum asks a question, one should answer it rather than saying “hire me”. By providing help and showing you knowledge, you’re more apt to actually have a follow up discussion involving being hired.
The old days of spending tons of cash for print, TV or radio ads are gone. The new landscape involves being nice and un-solicitous. For more information about the new business landscape, attend New York Entrepreneur Week.
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About the Blogger:
Matthew Weiss is owner of Weiss & Associates, PC, a boutique vehicle and traffic law firm located at 419 Park Avenue South, New York, NY. For more information visit his site New York Traffic Lawyer. Mr. Weiss is also the Global Learning Chair for the Entrepreneurs’ Organization, a worldwide not-for-profit dedicated to helping businesses owners learn and grow.
Panel Preview- Roadmap for the Tech/Mobile/Telecom/Media: Top Entrepreneurs Reflect
On Tuesday, I will be part of the NYEW panel “A Roadmap for the Tech/Mobile/Telecom/Media Sectors: Top Entrepreneurs Reflect.”
It is a perfect topic and promises to generate a lively discussion. I have lots of Silicon Valley tech start-up experience and some Fortune 50 Telecom experience – but for reasons that will become obvious I will focus on mobile. Mobile changes everything and we are just beginning to realize it. What interests me most is how profoundly mobile phones are changing the way we work.
