Posts Tagged ‘Sales’
Entrepreneurship: Do You Have What It Takes?
As the global economy undergoes more changes (and it will continue to do so) even more people will choose to take the plunge into entrepreneurship. Changes to corporate mindsets, downsizing and other upheavals in the “safe” world of formal employment are forcing many to embrace entrepreneurship, and start their own small businesses. Add to those the people with the burning desire to “be their own boss” and you have plenty of new entrants into the wonderful, frightening, exciting and exhausting world of being a business owner.
However, whatever your reasons for considering entrepreneurship instead of formal employment, there are a few traits you will need to cultivate in order to succeed.
Sales is Not Magic: Identifying Sales Triggers
Friends, Family and clients still ask on occasion “how did you do it – how did you manage to sell over $500K in shoes within 14 months?”
As mentioned in previous posts, the supposed “secret” to selling is actually not a secret at all. Based on my experience, there are three skills you must embrace to become a top-tier sales Jedi in today’s hypercompetitive marketplace:
Features vs Benefits – Jolting Your Sales NOW
Earlier this week I was teaching marketing to about 20 entrepreneurs here in NYC.After the class several came up to say they got some super-cool tips on how to immediately impact their sales with little or no cost. Just rewriting and designing their marketing strategies based on what they just learned.
And here is what they learned: the difference between selling the features and benefits of your product or service.
Sales Magic is Bogus: Understanding the 80/20 Rule & Trigger Points (Part 2)
In their profession, top sellers obsess over one critical rule: What is the 20% I do which makes 80% of the difference in the acquisition and retention of my customer?
This is not rocket science folks- just simple mathematics.
Sales is not Magic: Understanding the Discipline of a Sales Connoisseur – Part 1
I’ve seen a lot of posts lately about sales, with many questions revolving around how to make the perfect sales pitch in either a B2C or B2B context. Based on my prior experience, I felt it’d be relevant to now throw my two cents into the bucket with a series of posts on the topic.
