Posts Tagged ‘Engagement’
The Rise and Fall of Vanity Numbers
As little as 10 years ago, it was a business standard to select a number that could also serve as a catchy acronym, vanity numbers like 555-got-leak, or 555-got -bugs were great ways of encouraging customers to remember your number and call you when they got to a phone which always had the alphabet on the 8 primary keys.
When you use an acronym for your phone number in your marketing mediums, you must keep in mind the behavior and resources of your prospects and understand that due to handheld device limitations, not all mobile users will have the ability to respond to your acronym and conveniently initiate a call to your company via a vanity number.
