Archive for 2009

I’ve seen a lot of posts lately about sales, with many questions revolving around how to make the perfect sales pitch in either a B2C or B2B context. Based on my prior experience, I felt it’d be relevant to now throw my two cents into the bucket with a series of posts on the topic.

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On December 24th, NJ lawmakers officially asked MTV to cancel the “Jersey Shore.” The latest criticism comes from the New Jersey Italian American Legislative Caucus- which believes the wildly offensive show could significantly reduce tourism to the well known area this upcoming year.

The announcement can be found here.

Social Media Can Generate Revenue For My Business…. Really?

Description: Panelists discuss unique strategies they’ve implemented for leveraging social media to generate substantial revenue for their businesses. Long and short-term strategies for generating this important additional revenue source will be explored.

Entrepreneurial Ventures: The Impact at Home

Description: Launching a business can have a significant impact on your family and personal relationships. This panel discusses many of the common challenges, and offers strategies to strike a healthy balance between business and relationships.

I Have No Money, Now What?

Description: Panelists will discuss creative approaches to sustainability and stability as well as how to develop, build and scale a breakthrough company with limited resources, such as:
    1) Unique incentive structures for your company
    2) Free and low cost resources for entrepreneurs

Success is in the Company You Keep

Description: Seasoned entrepreneurs and CEO’s reveal how to diligence partners, suppliers and employees; as well as
    1) How to find an attract the right talent and partnerships
    2) Understanding the pitfalls of hiring just on resume alone
    3) Understanding how and where to find a complimentary partner
    4) Hiring, managing, getting the most out of non-full-time employees

My Product isn’t Cool? What in the World Should I Do?

Description: Panelists discuss how to get the word out about your product, even when it isn’t flashy. Topics include:
    1) Understanding hype and why it’s a power weapon
    2) Clever ways to get publicity for your brand
    3) Learn the pros and cons from top-tier “spin doctors”

The $5MM Company: Growing Fast…. But Also the Right Way

Description: Panelists will share tactics they’ve leveraged to achieve unprecedented business growth; as well as strategies for mitigating marketshare loss in the face of stagnant growth.

Anyone reading this knows what it’s like to get excited about a pending release. Whether it be a new Dan Brown novel to the mythical Apple Tablet, we all love the speculation.  Hype is a great way to describe this type of obsession.

The companies behind these products know we are suckers for teasers, specs, promos, anything at all that can give our thirst just a momentary reprieve. At the same time, this last year especially, we’ve noticed the tactic shifting substantially through the age of the Internet.

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Things here in NYC are crazy with corporations and entrepreneurs trying to figure out how to catch the green wave.

And if you’re in doubt whether there is some serious potential in business in this area, just spend 3 minutes at any magazine store and look at the front covers of some of the major publications. That should placate your doubts!

Why is the “green” industry so darn hot and very unlikely to be just a fad:

* Red China is now turning green and will lead the way in a very short time
* European countries are returning to coal know as “the dirtiest fuel on earth”
* The planet’s population is expected to increase 50%… to 9 billion… within 40 years
* The number of cars and trucks is expected to double by 2040 to two billion
* The number of commercial jetliners is expected to double to 36,000 by 2030

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